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目前,中国彩电业正处于升级换代的关键时期,市场竞争异常激烈,新产品、新技术层出不穷,技术创新已逐渐成为彩电市场主要的竞争方式;与此同时,各彩电厂家为了能争得更大的市场份额,取得更高额的利润,以期在这机遇与挑战并存的时期最后胜出,各种各样的彩电新产品名称也在市场上不断出现,如长虹的精显彩电、TCL的HiDC(家庭信息显示器)、新概念彩电、“美之彩”彩电,康佳的柔性电视、创维的健康电
At present, China’s color TV industry is in a critical period of upgrading. The market competition is extremely fierce. New products and new technologies emerge one after another, and technological innovation has gradually become the main competition mode in the color TV market. At the same time, Of the market share and achieve higher profits in order to coexist in this period of opportunity and challenge the final victory, a variety of new color TV product names are also emerging in the market, such as Changhong’s color TV, TCL’s HiDC ( Family information display), the new concept of color TV, “the United States of color” TV, Konka flexible TV, Skyworth Health Electric