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以数字技术手段作为依托的新型媒体信息传播手段,逐渐在广告设计工作开展的实践环节内得到了技术人员的重视与认可。本文将广告设计作为主要研究领域,将新媒体艺术在设计中结合应用的优势,做出了深入详细的分析和介绍。望能够更好的提升技术人员对新媒体艺术应用的重视程度,提升自身广告设计的工作质量。
The new means of media information relying on digital technology has gradually gained the attention and approval of technicians in the practice of advertising design. In this paper, advertising design as the main research area, the new media art in the design combined with the advantages of application, made a detailed analysis and introduction. Hope to better enhance the technical staff of the new media art application emphasis, improve the quality of their advertising design work.