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网络交流中也存在复杂的意识形态现象,但主要不是在报刊书籍中表现出来的作为思想体系的理论意识形态,而是在赞扬与嘲讽、调侃与抨击、传闻与段子中表达出来的属于知觉和表象层面的感性意识形态。网络交流中的感性意识形态不仅具有稳定性和普遍性,而且具有持续地规定人们的思维与行为并不再被质疑的作用。在网络交流极为活跃的新形势下,清楚明确地认识网络交流中的感性意识形态,对于了解广大社会成员价值评价和理想信念,引导网络交流健康发展,并有效地开展理论意识形态与感性意识形态之间的沟通,具有十分重要的学术价值和实践意义。
There are also complex ideological phenomena in the network exchange, but not the theoretical ideology as the ideological system, which is mainly manifested in newspapers and magazines, but in the praise and ridicule, ridicule and criticism, rumors and paragraphs expressed in the perception and Perceptual Ideology at the Phenomenon Level. Perceptual ideology in network communication is not only stable and universal, but also has the function of consistently stipulating that people’s thinking and behavior are no longer being questioned. Under the new situation of extremely active network exchange, it is clear and explicit that the perceptual ideology in network communication is of great value in understanding the value evaluation and ideals and conviction of members of the general public, guiding the healthy development of network communication, and effectively carrying out theoretical ideology and sentimental ideology The communication between them has very important academic value and practical significance.