6月份,阿里巴巴与上海文化广播影视集团(SMG)达成战略合作,以12亿元收购第一财经36.74%的版权。以企业为代表的资本力量正在不断进入媒体,不一样的媒体时代正在到来。资本逻辑是资本不遗余力追逐利润以实现自我增值的运行逻辑,而媒体具有极强的政治、文化和公共属性。在媒体转型的大潮中,资本的进入,给媒体带来了经济支持;但媒体应该清醒地认识到,资本逻辑会对媒体逻辑产生扭曲和解构。因而我们要理解资本逻辑和媒体逻辑的不同,并在实践中保持 In June, Alibaba entered into a strategic cooperation with Shanghai Culture, Radio, Film and Television Group (SMG) to acquire 36.74% of CBNF’s copyright for 1.2 billion yuan. The capital power represented by the enterprise is entering the media continuously, and the different media era is coming. Capital logic is the operating logic that capital spares no effort to chase profits in order to realize self-enhancement. The media has extremely strong political, cultural and public attributes. In the tide of media transformation, the entry of capital has brought economic support to the media; but the media should clearly recognize that the capital logic will distort and deconstruct the media logic. Therefore, we must understand the difference between capital logic and media logic and keep it in practice