全媒体时代到来,对招贴设计创新提出新的要求。全媒体时代下,信息技术迅猛传播,艺术设计创新日新月异,设计理念及设计思路也延伸到招贴设计领域。招贴广告设计作为艺术设计视觉传达设计的重要构成,其创新研究成为必然,这也是本文探讨的重点内容。 All media era, the billboard design and innovation put forward new requirements. In the era of all media, the rapid spread of information technology, art and design innovation with each passing day, design concepts and design ideas also extends to the poster design. Placard advertising design as an important component of art design visual communication design, its innovative research has become an inevitable, which is also the focus of this article.