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本文针对目前浙江省服装产业区域品牌发展中存在的区域性相对封闭、资源共享与创新不足、产业链不够完善、服务体系有待加强等诸多问题,提出只有加强区域品牌意识,协调好集群内企业竞合关系,不断完善产业链,发挥政府、协会、政府等外部支持服务系统作用等多方面措施,才能打造和培育出可持续发展的服装区域品牌。
This paper aims at the current problems in the regional brand development of Zhejiang garment industry, such as the relative closure of the region, the lack of resource sharing and innovation, the incomplete industrial chain, and the need to strengthen the service system. It is proposed that only the regional brand awareness should be strengthened and the enterprises within the cluster should be coordinated. In order to create and foster a sustainable regional brand of clothing, we must continuously improve the industry chain, and use government, associations, government, and other external support service systems.