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随着互联网的普及和发展,互联网的触角已伸到各行各业,广播电视传播也不例外,在互联网时代,广播电视面临更大的挑战。因此本文以此为研究重点,首先深刻分析互联网时代的特征,本文认为,互联网时代具有两大特征,一是更加融合和创新;二是开放和包容。在深刻理解互联网思维的基础上,本文提出广播电视传播在互联网时代的应对策略,主要有三个方面:新闻传播内容要更加有个性,更加丰富,新闻传播要更加注重用户体验。希望本文的研究能够为实践和理论提供指导和借鉴。
With the popularization and development of Internet, the tentacles of the Internet have been extended to all walks of life. Radio and television broadcasting is no exception. In the Internet era, radio and television are facing greater challenges. Therefore, this article takes this as the research focus, first of all, a profound analysis of the characteristics of the Internet era, this paper believes that the Internet era has two major characteristics, one is more integration and innovation; the second is open and inclusive. On the basis of deep understanding of Internet thinking, this paper puts forward the strategies of coping with the broadcast and TV communication in the Internet age. There are mainly three aspects: the content of news media should be more personality and rich, and the media should pay more attention to user experience. I hope this study can provide guidance and reference for practice and theory.