自改革开放以来,我国的市场经济迅速发展,社会经济也得以快速改善,连带市场竞争也越发激烈。而企业单位财务管理作为一个企业的经济支撑,为企业的运行提供着经济保障。因此,现代企业对财务管理越来越重视。本文就对企业单位财务管理的现状及意义,企业单位财务创新管理的策略与措施进行研究。 Since the reform and opening up, the market economy in our country has developed rapidly, the social economy has also been rapidly improved, and the joint market competition has become increasingly fierce. The financial management of business units as an enterprise’s economic support for the operation of enterprises to provide economic security. Therefore, modern enterprises pay more and more attention to financial management. This article studies the status quo and significance of the financial management of enterprises and the strategies and measures of financial innovation management of enterprises.