据香港一家商业媒体报道,大陆生产的家电产品在进军台湾时遇到了品牌认知度低的障碍。有鉴于此,一些大陆家电厂商开始将产品重新包装,再以台湾当地较具知名度的台湾品牌名义进行分销。这一招能否奏效,至今仍有待观察。据了解,尽管由于加入了世界贸易组织(WTO),两岸贸易活动日趋升温,但与此同时大陆主要家电厂商却发现,台湾家电市场相对成熟,消费者偏爱较 According to a Hong Kong business media report, home appliance products made in the Mainland encountered barriers to low brand awareness when they entered Taiwan. In view of this, some home appliance manufacturers in the mainland began to repackage their products and distribute them in the name of a more well-known Taiwanese brand in Taiwan. Whether this move can work or not remains to be seen. It is understood that although trade activities across the Taiwan Strait have gradually increased due to the accession to the World Trade Organization (WTO), major mainland household appliance manufacturers have found that the home appliance market in Taiwan is relatively mature and consumers prefer