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品牌的社会化,从品牌诞生之日起,便伴随着社会化的过程,两者如影随形。品牌社会化是品牌社会形成的起点,品牌社会化和品牌社会形成了共谋。品牌社会正在崛起,品牌是普遍渗透、无所不在的,品牌不再只是工具、符号,而是连接个人和组织的一种机制、媒介。而这种改变在个人生活、组织中都发生了颠覆性的改变,也在此过程中出现了新的社区结构。应以品牌为中轴线,研究个体、组织等发生的改变,进而论证品牌社会是一个以品牌为核心的消费社会。品牌,作为勾连生产与消费的符号,品牌社会是消费社会的理想存在。论证品牌社会的特点、个体、组织、社区与品牌的关系,未来品牌社会的走向、趋势、反思等。
Socialization of the brand, from the date of the birth of the brand, accompanied by the process of socialization, the two go hand in hand. Brand socialization is the starting point of the formation of brand society, social brand and brand community formed a conspiracy. Brand society is rising, the brand is universal infiltration, ubiquitous, the brand is no longer just tools, symbols, but a mechanism connecting individuals and organizations, the media. However, such changes have undergone subversive changes in personal life and organization. In the process, new community structures have also emerged. Should be the brand as the axis, the study of individual, organizational changes occurred, and then prove that brand society is a brand as the core consumer society. Brand, as a symbol of the link between production and consumption, the brand of society is the ideal existence of consumer society. Demonstrate the characteristics of the brand community, individual, organization, community and brand relations, future brand society trends, trends, reflection and so on.