陷入大众需求高利润意味着什么,意味着牺牲、意味着放弃。产品要牺牲大部分人的利益,要放弃大部分消费者的购买需求。如果用高利润的产品去追求大众需求,意味着芝麻、西瓜都会丢掉,造成高利润产品无市场可言。一旦选择打造高利润产品,就意味着产品的高价格,同时伴随而生的是小众定位。一出生的高贵身段,就决定了只能做小众市场。如果硬要将小众市场的高价产品去追求大众化需求,不仅不会获得大众认可,还有可能会危及原本成功的小众市场。昆仑山矿泉水就是一个显著案例。从其定位、包装、售价来看,昆仑山 What it means to fall into the mass demand for high profits means sacrifice and means giving up. The product must sacrifice the interests of most people and must abandon the purchase needs of most consumers. If we use high-margin products to pursue mass demand, it means that sesame seeds and watermelons will all be lost, resulting in no market for high-margin products. Once you choose to build a high-margin product, it means that the high price of the product is accompanied by niche positioning. A noble figure of birth determines that it can only be a niche market. If you insist on pursuing popular demand for high-priced products in the niche market, you will not only gain public recognition, but may also endanger the successful niche market. Kunlun Mountain Mineral Water is a remarkable case. From its positioning, packaging and selling prices, Kunlun Mountain