部分职业院校陷入严重招生困局,生源成为学校的生命线,招生难度逐年加大,招生乱像层出不穷;市场需求的变化所引发的高等教育资源供求关系的调整是产生招生困局的主要因素;外树形象、内强素质、优质就业是破解招生困局的重要措施。 Some vocational colleges have fallen into the serious enrollment dilemma. The students become the lifeline of the school. The enrollment difficulty increases year by year, and the enrollment chaos emerges one after another. The adjustment of the supply and demand of higher education resources caused by the change of market demands is the main factor that causes the enrollment dilemma. Outside the tree image, strong quality, high-quality employment is an important measure to crack the admissions difficulties.