信息时代的营销变革起码带来了以下几方面的深远影响：改变了传统营销方式的垄断地位；改变了企业竞争形态；改变了人们传统的消费习惯；优化了市场营销环境等。而营销环境的优化势必引发营销管理的一场革命,从形式上看,营销多维通道的创建给这场革命点燃了导火索。市场营销的核心是尽量使消费者满意,也就是最大限度地满足购买者的需要和欲望,这是企业制定计划,确定营销组合策略的出发点。无论是电子商务还是“直消”,无论是直复营销还是直销,消费者已不再作为一个整体因素而 At least, the marketing changes in the information age have brought far-reaching impact on the following aspects: changing the monopoly position of traditional marketing methods; changing the competition pattern of enterprises; changing people’s traditional consumption habits; and optimizing the marketing environment. The optimization of the marketing environment is bound to lead to a revolution in marketing management. From a formal perspective, the creation of a marketing multidimensional channel ignites the revolution. The core of marketing is to make consumers as satisfied as possible, that is to maximize the needs and desires of buyers, which is the starting point for enterprises to make plans and determine the marketing mix strategy. E-commerce or direct marketing, whether direct marketing or direct marketing, consumers are no longer as a whole factor