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文化创意产业是文化产业与创意产业融合发展的结果,是综合文化、创意、科技、资本、制造等要素的一种新业态。文化创意产业以人的创造力为核心,以文化为元素,以创意为驱动,以科技为支撑,以市场为导向,通过产业发展进一步满足人民群众多样化、多层次、多方面需求,实现经济效益与社会效益的有机统一。上海文化创意产业发展迅速,促进了各行各业的发展。上海文化创意与科技走向深度融合,文化创意产业人才建设存在一定的问和困境,本文在分析目前存在的问题基础上提出建议。
Cultural and creative industries are the result of the integration and development of cultural industries and creative industries. They are a new format integrating elements of culture, creativity, science and technology, capital and manufacturing. Cultural and creative industries take human creativity as the core, culture as an element, creativity as a driving force, science and technology as a support and market as a guide, through the industrial development to further meet the people’s diverse, multi-level and multi-faceted needs and achieve economic The organic unity of benefit and social benefit. Shanghai’s cultural and creative industries have developed rapidly, promoting the development of all walks of life. There is a certain amount of questions and dilemmas between Shanghai’s cultural creativity and science and technology and the construction of talents in cultural and creative industries. Based on the analysis of the existing problems, this article puts forward suggestions.