论文部分内容阅读
中小企业面对洋品牌的技术优势及众多国产强势品牌要如何出位?一个新兴品牌缘何能够创下销售奇迹?全球不缺乏大企业成功案例,却缺少中小企业从无到有,从小到大的成功经验。中国中小企业普遍处于缺资金、缺资源、缺人才的“三缺”状态,与当年井冈山红色政权的生存状况极为相似,“农村包围城市”的中国革命扩张战略,对于密布在中国各地的中小企业,如何借助中国智慧,找到适合自己的发展之道,带领自己的企业快速扩张,具有重大的借鉴意义。
SMEs in the face of the technological advantages of foreign brands and many domestic strong brand how to place? Why a new brand can create a sales miracle? The world is no shortage of large business success stories, but the lack of SMEs from scratch, from small to large success experience. China’s small and medium-sized enterprises are generally in a state of “lack of funds, lack of resources and lack of talent”, which closely resembles the current status of the Jinggangshan Red regime in that year. The strategy of “China’s rural expansion surrounding the cities” SMEs around the world, how to use China’s wisdom, find their own way of development, to lead their own rapid expansion of business, with great reference.