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生源是职业院校生存的关键,发展的根基。在互联网高速发展的时代背景下,如何构建基于互联网的全新招生策略,整合集成线上线下招生渠道,为学校争取丰富的生源是各职业院校的当务之急。本文以此为出发点,提出了符合职业院校的全网营销招生解决方案。一、职业院校招生现状根据中华人民共和国教育部最新教育年报统计表1、表2显示,近年来,职业院校数量和学生人数逐年下滑,招生工作面临严峻挑战。部分学校招
Students source is the key to the survival of vocational colleges, the foundation for development. Under the background of the rapid development of the Internet, how to construct a brand-new Internet-based enrollment strategy, integrate integrated online and offline enrollment channels, and strive for a rich source of students are the top priorities of all vocational schools. This article takes this as the starting point, proposed in line with the vocational school entire net marketing enrollment solution. I. Current Situation of Enrollment in Vocational Colleges According to the latest statistics report of the Ministry of Education of the People’s Republic of China on Education 1, Table 2 shows that in recent years, the number of vocational colleges and the number of students has been declining year by year, and enrollment work is facing severe challenges. Some schools trick