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江苏作为处于全国领先地位的文化强省,文化产业整体发展速度很快,但是发展极不平衡。文化产业链上各环节存在诸多问题,表现在文化产业链条不完善、价值链不均衡、空间链条不平衡等方面,这些因素制约了江苏文化产业的良性运行。本文从价值链视角来探讨江苏文化产业融合,指出文化品牌建设的重要性,提出包括整合文化资源,确立主导产业和潜导产业;完善主导产业链条,发挥品牌辐射带动作用;实施产业园区提升工程,重点培育品牌文化企业;提升产品科技含量,增强文化品牌市场竞争力;苏南、苏中、苏北协调发展,打造区域性特色文化品牌等五方面的政策建议。
As a culturally strong province with a leading position in the country, Jiangsu enjoys rapid development of its cultural industry as a whole. However, its development is extremely uneven. There are many problems in the various links of the cultural industry chain, which are manifested in the imperfect chain of cultural industries, the uneven value chain and the unbalanced space chain, which restrict the healthy operation of Jiangsu’s cultural industries. This article from the value chain perspective to explore the integration of cultural industries in Jiangsu, pointed out the importance of cultural brand building, including the integration of cultural resources, the establishment of leading industries and sub-leading industries; improve the leading industrial chain, brand radiation to promote the role of the implementation of Industrial Park Enhancement Project , Focusing on nurturing brand culture enterprises; enhancing the scientific and technological content of products and enhancing the market competitiveness of cultural brands; and policy suggestions on coordinating development of southern Jiangsu, central Jiangsu and northern Jiangsu and building regional distinctive cultural brands.