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2001年,宁波电视台拨出专项经费,组建专门团队,创建了电视文化栏目——《江南话语》。栏目以“弘扬中国传统文化、推广民族文化、宣传本地文化”为宗旨,以“引领先进文化、抵制低俗文化、坚守高雅文化、倡导精品文化”为己任,用“影像志”形式,纪录、整理、发掘、传播以宁波为起点的浙东文化,向外延伸至吴越文化,再至江南文化。江南,山明水秀,文教发达,美丽富庶。自古以来一直是中华文明历史中不可或缺的组成部分,在中华文化中有着独特、灿烂的地位。江南文化是一种意境文化,一种诗情文化,一种画意文化,一种韵味文化,一种秀美文化。
In 2001, Ningbo TV station allocated special funds to set up a special team to create a television culture section - “Jiangnan discourse.” The column aims to “promote Chinese traditional culture, promote national culture and publicize local culture” with the purpose of “leading advanced culture, resisting vulgar culture, adhering to elegant culture and advocating fine culture” with "Form, record, organize, excavate and spread the East Zhejiang culture starting from Ningbo, extending outward to the Wu and Yue cultures and then to the Jiangnan culture. Jiangnan, Shan Mingshuixiu, culture and education developed, beautiful and affluent. Since ancient times, it has always been an integral part of the history of Chinese civilization. It has a unique and splendid position in Chinese culture. Jiangnan culture is a kind of mood culture, a kind of poetic culture, a kind of painting meaning culture, a kind of flavor culture, a kind of beautiful culture.