长期以来,邮政城市金融一直作为市场跟随者参与竞争,给人的直观印象是网点少、装修差、设备差、服务差、形象差。近年来,通过扎实的金融网点转型工程的系统性提升,邮政城市金融已实现了质的飞跃——网点硬件条件显著改善、品牌知名度大幅提升;厅堂氛围营造紧跟节日和市场热点,有声有色;客户建档、维护及时;岗位联动,转型深化,营销流程有机导入,外拓走访有章有法……在营销模式上,城市金融网点正经历由关注产品向关注客户、由坐销向行销、由能人营销向岗位协作、由全员营销向方案营销的 For a long time, postal city finance has been participating as a market follower, giving people a visual impression of less outlets, poor renovations, poor equipment, poor service and poor image. In recent years, with a systematic upgrade of a solid financial network transformation project, postal city finance has achieved a qualitative leap - network hardware conditions have been significantly improved, brand awareness has risen dramatically, hall atmosphere has created a festival-like and market hot spot, Establish a file, maintain timely; job linkage, deepen the transformation, the organic introduction of marketing processes, extension of the extension of a chapter rule of law ...... In the marketing model, the city financial outlets are going through the attention of the product to the customer, from sales to marketing, from Personnel marketing to post collaboration, marketing from the full marketing to the program