“软力量”这个词,最先由哈佛大学肯尼迪政府学院院长JosephNye提出。他认为在国际政治中存在两种重要的力量,即“硬力量”和“软力量”。硬力量指的是军事、经济等物质力量,是通过经济利诱或者军事力量威胁别人去达到一些目的。而软力量指的是通过精神、文化、制度、舆论等,影 The word “soft power” was first proposed by Joseph Nye, dean of the Kennedy School of Government at Harvard University. He believes there are two important forces in international politics: “hard power” and “soft power.” Hard power refers to the military, economic and other material forces, through economic incentives or military threats to others to achieve some purpose. The soft power refers to the spirit, culture, system, media, etc., shadow