实体的当务之急,是立足根本,另辟蹊径实现弯道超车。“实体+互联网”实现线下消费场景的互联网化、智慧化,被证明是一种可行的选择。开店的最终目的就是吸引客户成交,那么客户怎么来?如何站外引流?一系列问题摆在面前。首先从实体零售店的角度出发,到底是“互联网+”还是“+互联网”呢?这是一个很重要的概念。面对“互联网+”浪潮,越来越多的传统企业大力推进互联网化转型,促进企业转型升级。但大部分传统企业在互联网化的过程中最容易犯的错误就是对互联网先天认识不足,容易错位主体化转型,这成为当前社会关注的热点。如果实体零售企业都只从“互联网+”这个角度做的话,在焦虑中盲目跟风,最后恐怕只能是迷 Entity’s top priority is based on the fundamental, another way to achieve overtaking. “Entity + Internet ” Internet offline, consumer scenarios of intelligence, has proved to be a viable option. The ultimate goal of the shop is to attract customers to deal, then how come customers? How to stand outside the drainage? A series of problems before us. First of all, from the point of view of physical retail stores, in the end is “Internet + ” or “+ Internet ” This is a very important concept. The face of “Internet + ” wave, more and more traditional enterprises to promote Internet transformation, promote enterprise transformation and upgrading. However, most of the traditional enterprises in the process of Internet is the most likely mistake is the innate lack of understanding of the Internet, easy to dislocation subjective transformation, which has become the focus of the current social hot spots. If the real retail business only from the “Internet + ” this point of view, blindly follow the trend in anxiety, and finally I am afraid only the fans