论文部分内容阅读
看电视已成为当今普通老百姓最常见的休闲娱乐方式。打开电视面对令人眼花缭乱的电视栏目,观众自然有很大的选择空间。在这个竞争激烈的时代,各电视台为了吸引受众,使出浑身解数打造自己的品牌栏目。企业要包装,产品要包装,明星要包装,电视栏目也进入包装时代。诚然,电视栏目包装是多方面的,其中栏目的导语写作更是不可或缺的一环,因此,不少电视
Watching television has become the most common form of entertainment available to ordinary people today. Open the TV Facing the dazzling TV section, the audience naturally has a lot of choice. In this highly competitive era, all television stations try their best to attract audiences and make every effort to build their own brand portfolio. Enterprises to be packaged, products to be packaged, star to be packaged, the TV section also entered the packaging era. Admittedly, the television program packaging is multifaceted, which is part of the lead writing is an integral part of, therefore, many TV