近年来,各地依托革命遗存发展红色旅游形成了一股热潮。但是,如何让“红色旅游”持续的发展下去却没有引起人们的高度重视。本文从创新性、丰富性和整合性三个方面来阐述了如何打造“红色旅游”的持续魅力,同时强调持续的发展“红色旅游”还必须坚持社会效益、统筹协调、产业化、市场化的原则。 In recent years, relying on the revolutionary relics throughout the development of red tourism has formed an upsurge. However, how to make “Red Travel ” continues to develop but did not attract people’s attention. This article elaborates how to create the continuous charm of “Red Travel” from the three aspects of innovation, richness and integration, and emphasizes sustainable development. “Red Travel” must also adhere to social benefits, co-ordination and industrialization , The principle of marketization.