书籍设计是一种新的视觉艺术和视觉文化,它在传达设计师的情感、与读者进行思想沟通和文化交流方面具有重要的作用。当代书籍设计正面临着国际同一化的冲击,我们应努力去寻找传统与现代、民族风格与世界当代设计的契合点,在基于本土语言的基础上,把中国本土文化和民族精神融入到当代书籍设计中。 Book design is a new visual arts and visual culture, which plays an important role in conveying the designer’s emotions and communicating with readers through ideological and cultural exchanges. Contemporary book design is facing the impact of international homogenization. We should strive to find a meeting point between the traditional and the modern, the national style and the contemporary design of the world. Based on the native language, we should incorporate Chinese native culture and national spirit into contemporary books designing.