“生活面对面”是北京电视台于2002年推出的生活服务资讯类栏目。节目每日播出,时长15分钟。播出两年来收视率保持在较高的水平上,成为生活频道的主打服务节目。服务节目的观众意识其实是观众的根本需要。 一、社会主义市场经济体制改革的深入和人民生活水平的提高,强烈要求电视服务节目工作者树立观众意识 我们在制作“生活面对面’节目之初,在对以往的生活服务栏 “Life is Face to Face” is Beijing TV Station’s life service information section launched in 2002. The program broadcast daily, duration 15 minutes. Broadcast ratings remain at a high level for two years, becoming the flagship service program of life channel. Audience awareness of the service program is actually the fundamental needs of the audience. I. In-depth reform of the socialist market economy and improvement of living standards of the people Strongly require TV service program workers to establish a sense of audience We are in the production of “life face to face,” the beginning of the program, in the past life service bar