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目前影视界兴起一番跨界合作之风,影视业与其他各行各业展开大量的合作,利用影视资源给其他行业的产品进行宣传促销,而其他产业给影视业进行投资,使两者的利益达到最大化2016年影视界跨界联合最成功的案例是电视剧《微微一笑很倾城》和网易出品的游戏《新倩女幽魂》的合作。他们之间的合作是影视界跨界联合的新形式,也就是我们所说的“影游联动”。这篇文章我们就是围绕着跨界联合营销以及影视迷效应等来探讨“影游联动”这种新型营销模式。
At present, the film and television industry has aroused a wave of cross-border cooperation. The film and television industry has engaged in a great deal of cooperation with other trades and industries to make use of film and television resources for promotion and promotion of products in other industries. Other industries have invested in film and television industry so that the interests of both Maximize the most successful case of cross-border film and television industry in 2016 is the TV series “Slightly Allure” and NetEase produced the game “New Ghost Story” cooperation. The cooperation between them is a new form of cross-border film and television industry, which is what we call “film and television linkage.” This article we are around the cross-border co-marketing and video effects such as fans to explore “video linkage ” this new marketing model.