新闻学认为,报纸除了有“引导舆论”的宣传功能外,还有“报道新闻、传播知识、提供娱乐”的功能。也就是说,报纸既要以宣传为己任,又要为受众提供信息、知识和娱乐等丰富多彩的内容。如何将宣传功能与新闻报道有机融合,不仅是党报当前的重要工作,也需要企业报长期探索。从新闻 Journalism believes that apart from the propaganda function of “guiding public opinion,” newspapers also have the function of “reporting news, spreading knowledge and providing entertainment.” In other words, the newspaper should not only take the propaganda as its mission, but also provide the audience with rich content such as information, knowledge and entertainment. How to integrate the propaganda function and the news report organically is not only an important task for the party newspaper at the moment but also requires the enterprise newspaper to explore for a long time. From the news