一、家电制造商自建销售渠道的变化及其背景从上世纪90年代开始,在家电生产体系、市场供求格局和家电消费形势发生重大变化的情况下,许多家电企业开始自建销售网络,力图在激烈的竞争中,从建设零售终端入手,建立产、供、销一体化的家电销售网络渠道。厂家自建销售网络,使其在销 First, the home appliance manufacturers to change the sales channel and its background From the 90s of last century, in the home appliance production system, the market supply and demand pattern and the situation of major changes in the consumption of home appliances, many home appliance enterprises began to build their own sales network, trying to In the fierce competition, starting from the construction of retail terminals, the establishment of production, supply, marketing integration of home appliances sales network channels. Self-built sales network manufacturers to make it in the sales