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从“小打小闹”到“大蹦大跳”,创立仅有五年的CUBA联赛正在逐步加大市场开发力度。从本届CUBA男八强、女四强赛开始,联赛组织者将把无形资产开发列为主攻方向,力争“把蛋糕做大”。 CUBA联赛组委会制定的这套市场拓展计划主要有两个内容:一是和国内体育用品业“龙头”之一的安踏公司建立合作伙伴关系,以品牌联盟的方式推广CUBA联赛,开发系列标志产品,全面进军篮球市
From “slapstick” to “big jump”, founded only five years of CUBA league is gradually stepped up market development efforts. From the current CUBA men’s quarter-finals, women’s semi-finals, league organizers will be the development of intangible assets as the main direction, and strive to “make the cake bigger.” CUBA League Organizing Committee to develop this market expansion plan has two main elements: First, and the domestic sporting goods industry, “leading” ANTA one of the partners to establish a brand alliance to promote CUBA League, the development of a series of signs Products, fully enter the basketball city