曾几何时,读书栏目作为中国电视文化品牌之一,为观众、为读者送去神清目爽、色香味美的精神食粮,但随着观众口味的不断变化特别是读者阅读欣赏水平的日益提升,随着电视台以“收视率”为纲的收视选择,形式单一、内容老套的电视读书栏目收视率越来越低,电视台对读书栏目也随之越来越不重视。 Once upon a time, as part of the Chinese television and cultural brand, the reading section serves as a spectator and serves the reader with refreshing, delicious and delicious food. However, with the ever-changing tastes of the audience, especially readers’ appreciation of reading and appreciation, Television stations to “ratings” as the key link for the selection of television programs, the form of a single, content stereotyped television reading column viewing rate getting lower and lower, television stations will also pay more and more attention to the reading section.