在“核心竞争力”一文中,普拉哈拉德把公司的前途压在了公司内部以及公司与公司之间的能量整合上,而在跨入新世纪之后,普拉哈拉德似乎为那些整天苦苦寻求利润的商业领袖们发现了一个一直都被遗忘的掘金地:穷人们的消费欲望。他把这称为“金字塔底层的财富”,并认为由此出发,会诞生一个真正属于消费者的“王朝”(事实已经诞生)。公司的竞争方式以及竞争习惯会随之改变吗? In his article “Core Competencies,” Prahalad exerted his company’s future on energy integration within the company and between the company and the company, and as soon as it enters the new century, Prahalad seems to be for those Business leaders who struggled for profit all day found a place to be forgotten: the consuming desires of the poor. He calls this “the wealth of the bottom of the pyramid,” and believes that starting from this, a “dynasty” that truly belongs to the consumer will emerge (the fact has already been born). Will the company’s competitive landscape and competitive habits change?