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在广告效果测定中广泛使用的收视率统计方法,并不能完全反映广告的价值,也决不是唯一的方法,我们应该欢迎各种新的测定方法。
The widely used ratings statistics method in determining the effectiveness of advertising does not fully reflect the value of advertising and is by no means the only way. We should welcome various new measurement methods.