随着我国改革的不断深入．对外开放水平的不断提高以及全球经济的日益一体化．在不久的将采，企业之间的竞争将进入一个全新的阶段，即品牌竞争时代。当代市场竞争，实质上是企业形象和品牌形象的竞争．形象战略已成为品牌竞争谋略的核心内容。市场竞争越激烈．用户的要求就越 With the continuous deepening of China’s reform. The continuous improvement of the level of opening to the outside world and the increasing integration of the global economy. In the near future, the competition among enterprises will enter a completely new stage, namely the era of brand competition. Contemporary market competition is essentially a competition between corporate image and brand image. Image strategy has become the core content of brand competition strategy. The fiercer market competition. The more user’s requirements