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本文以《人民日报》三农问题的相关报道为样本,运用内容分析法进行研究,认为大众媒介在呈现“三农问题”时存有框架,媒介在选择性的进行三农报道。同时,文章认为三农报道的“媒介框架”与“政府框架”存在高度一致,与三农问题的“现实框架”存有不同,并尝试进行了理论解释与探讨。
This article uses the relevant reports of People’s Daily as the sample of agriculture, rural areas and farmers and uses content analysis method to study. It holds that the mass media has a framework for the presentation of “Three Rural Issues” and that the media selectively reports the issues concerning agriculture, farmer and rural areas. At the same time, the article holds that there is a high degree of consistency between the “media framework ” and the “government framework ” reported by agriculture, rural areas and farmers and “reality frame ” of agriculture, rural areas and farmers, and try to explain and discuss the theory.