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改革开放以来,随着我国市场经济的飞速发展和人民生活水平的日益提高,国人的法律意识也在同步提升。而地理标志这个极具重要的商业价值和社会价值的因素,被假冒和盗用的现象层出不穷,甚至在很多地区有愈演愈烈的趋势。地理标志假冒的行为是一种鲜明的侵犯他人利益的不当竞争行为,日益成为我国经济发展中一个亟需解决的问题。而我国的相关立法体系还不完整,相关执法和不够严格,给一些盗用他人地理标志的不法之徒提供了可乘之机。有关国际公约及我国都有对地理标志的一些保护规定,加强保护地理标志,制裁假冒地理标志的假冒行为,是我国应尽的国际义务。因此,我国相关部门应采取通过加快立法、加强执法和增强国民的法律意识等措施来保护地理标志,打造一个公平、合理的市场经济发展环境,对我国未来的经济发展和建设和谐社会有重要意义。
Since the reform and opening up, with the rapid development of the market economy in our country and the ever-increasing standard of living of the people, the legal awareness of the Chinese people has also been rising simultaneously. The phenomenon of geographical indications, a very important commercial value and social value, is constantly being fake and misappropriated even in many areas. The act of counterfeiting geographical indications is a distinct act of improper competition that infringes on the interests of others and is increasingly an issue that urgently needs to be resolved in the economic development of our country. However, the relevant legislative system in our country is not yet complete, and the relevant laws and regulations are not strictly enforced, providing an opportunity for some criminals who embezzle the geographical indications of others. The relevant international conventions and our country have some protection provisions on geographical indications. Strengthening the protection of geographical indications and the counterfeiting of counterfeit geographical indications are our due international obligations. Therefore, relevant departments of our country should take measures such as accelerating legislation, strengthening law enforcement and strengthening citizens’ legal awareness to protect geographical indications and create a fair and reasonable market economy development environment, which is of great significance to our country’s future economic development and building a harmonious society .