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传播形式的不同会有不同的传播载体,所有信息的传播和表达都不能脱离负载信息的形式。客观的意识适宜用语言文字去表达,而非客观化、情绪化的思想则适合用非文字语言的方式来表达,才能具体而生动地体现出不能用文字语言表达的思想。信息若要通过视觉艺术这种形式来传播,其最基本的载体就是图形。因此,图形可以被视为一种语言系统,即图形语言。图形在媒介的传播过程中,必然会形成自己的一整套完整的方法。图形信息在传达、交流中起着非常关键重要的作用的就是图形的视觉美因素。
Different forms of transmission will have different communication carriers, and all information should not be transmitted or expressed in the form of load information. The objective consciousness is suitable to express in the language, not the objectification, the emotional thought is suitable to express in the way of non-verbal language, in order to concrete and vividly reflect the thought that can not express in the language of the language. If information is to be disseminated in the form of visual arts, its most basic carrier is the graphic. Therefore, graphics can be regarded as a language system, that is, graphics language. Graphics in the media communication process, will inevitably form a complete set of their own methods. Graphic information in communication, communication plays a very crucial important role is the graphic visual beauty factor.