论文部分内容阅读
针对电子商务生态系统中各种群在所掌握信息不对称条件下,因追求各自利益最大化所导致的各种群间的长期持续博弈现状。本文以电子商务生态系统的中三个主要种群为博弈主体,运用博弈理论,建立了有限理性及信息不对称假设条件下,关于三方合作共生的动态演化博弈模型和复制动态方程。研究发现影响电子商务生态系统稳定演化的主要因素为合作策略的收益率,结果表明:电子商务生态系统趋于合作状态的概率与合作策略的收益率成正比。
In the e-commerce ecosystem, under the conditions of asymmetric information, the various groups in the e-commerce ecosystem are under the condition of maximizing their respective interests, resulting in long-term ongoing gaming among various groups. In this paper, the three main populations of e-commerce ecosystem are the main players in the game, and the game theory is used to establish the dynamic evolutionary game model and the dynamic replication game under the assumption of bounded rationality and information asymmetry. It is found that the main factor influencing the steady evolution of e-commerce ecosystem is the return rate of cooperation strategy. The results show that the probability of e-commerce ecosystem getting into cooperation is proportional to the return rate of cooperation strategy.