谈起公共关系,许多人首先想到的是如何对顾客、对社会公众进行宣传活动。其实,企业内部公共关系是企业公共关系的重要组成部分,更是外部公共关系的基础。一个企业要改变自身的公共关系状况,优化生存环境,争取社会舆论,协调公众关系,塑造良好形象,首先要从内部公共关系抓起。 When it comes to public relations, what many people think of first is how to educate their customers and the general public. In fact, the internal public relations of enterprises is an important part of public relations, but also the basis of external public relations. An enterprise should change its own public relations, optimize the living environment, strive for public opinion, coordinate public relations and create a good image. First of all, we must start from the internal public relations.