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旅游业作为一个综合性极高的产业,能够快速拉动消费需求、促进经济增长。随着旅游资源的不断开发,旅游产业链的逐渐完善,为我国旅游市场的扩大提供了先决条件。再加上出国旅游的热潮已经过去,人们的旅游消费开始趋向理性化、个性化,为国内旅游产业提供了很大的发展空间。云南省及时抓住了这个发展机遇,凭借着自身丰富的旅游资源和初见成效的旅游开发一跃成为旅游者眼中的“圣地”。
As an extremely comprehensive industry, tourism can rapidly stimulate consumer demand and promote economic growth. With the continuous development of tourism resources, the gradual improvement of tourism industry chain has provided preconditions for the expansion of China’s tourism market. Coupled with the upsurge of traveling abroad has passed, people’s tourism consumption began to tend to rational, personalized, for the domestic tourism industry has provided a great room for development. Yunnan Province has seized this opportunity of development in a timely manner and has become the “sacred place” in the eyes of tourists by virtue of its rich tourism resources and successful tourism development.