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就在刚刚过去的这个7月,我国手机用户数量突破5亿大关,普及率达到38.61%。这无疑是令国内固网运营商乃至国外众多运营商艳羡的一个数字。在手机的普及和更新换代下,2006年国内移动数据业务增幅明显,其业务收入已经占到移动通信业务收入的21.6%,其中,仅中移动彩铃业务年收入就达到了惊人的67亿元,年增长97.2%,整个移动增值业务总规模更是超过了1560亿元。在巨大的商机面前,屡屡被监管部门整治的SP企业正在经历着3G前的优胜劣汰,CP、SP们能否找准自己的定位、实现规范经营、取得与运营商平等对话的地位,直接决定着移动增值市场“出成绩、见效益”的速度。8月2日,《通信世界》周刊主编古松作为嘉宾主持人,与中国通信企业协会副秘书长王立杰、信息产业部电信研究院电信与信息服务咨询中心常务副主任胡世明、易观国际新媒体分析师张燕玲做客搜狐IT,围绕移动增值产业链的创新及变革等话题,进行了一场精彩的对话。
Just in July this year, the number of mobile phone users in China exceeded 500 million mark, the penetration rate reached 38.61%. This is undoubtedly the number of domestic fixed-line operators and even many foreign operators envy a figure. With the popularity and upgrading of mobile phones, the domestic mobile data business recorded an obvious increase in 2006, accounting for 21.6% of the revenue of the mobile telecommunications business. Among them, the annual revenue of China Mobile’s customized ring back tone service alone reached an astonishing 6.7 billion yuan An increase of 97.2%. The total scale of mobile value-added services is more than 156 billion yuan. In the face of tremendous business opportunities, SP companies, often supervised by regulators, are experiencing the survival of the fittest before 3G. Whether CPs and SPs can pinpoint their own position, standardize their operations and achieve equal dialogue with operators directly determines the Mobile value-added market “Out of performance, see benefits ” speed. On August 2, Gusong, chief editor of Weekly Communications Weekly, served as guest host and worked with Wang Lijie, deputy secretary-general of China Communications Enterprise Association, Hu Shiming, executive deputy director of the Telecommunication and Information Service Consulting Center of the Telecommunications Research Institute of the Ministry of Information Industry, and Analysys International New Media Analyst Zhang Yanling guest Sohu IT, around the mobile value-added industry chain innovation and change and other topics, conducted a wonderful dialogue.