美国商务部刊物最近为指导新出口商做好工作,列举了新出口商常犯的12个错误。1、在开始经营出口业务前,未能得到富有经验的机构指导和制定国际销售计划。要取得成功,一个企业必须首先明确要达到的目标,估计可能碰到的问题。其次,必须制定达到这个目标的明确计划。除非这个企业具备有出口经验的人才,否则就必须取得外界有经验的机构指导,才能完成这成败悠关的第一步。 The U.S. Department of Commerce recently did a good job of guiding new exporters and listed 12 mistakes frequently made by new exporters. 1. Prior to starting the export business, it was unable to obtain guidance from experienced agencies and formulate international sales plans. To be successful, a company must first define the objectives to be achieved and estimate the problems it may encounter. Second, there must be a clear plan to achieve this goal. Unless this company possesses talents with export experience, it must obtain guidance from outside experienced institutions to complete this first step in success or failure.