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企业的营销策略是企业发展的根本依据,通过营销策划方案的实施来使企业达到盈利的目的。在企业的营销策略中,财务管理是一项重要的经济管理工作,对企业整个的经济状况制定一个科学的管理体系。其中企业的营销管理也是企业管理中重要的组成部分,它是实现企业生产发展和产生社会价值的重要环节。两者相互独立又息息相关,共同影响着企业的生存和发展。本文针对企业营销管理中财务管理进行内容的阐述和职能的论述,并对营销策略的财务管理进行合理的分析,促进企业经济的发展。
Business marketing strategy is the fundamental basis for the development of enterprises, through the implementation of marketing plan to enable enterprises to achieve the purpose of making money. In the marketing strategy of an enterprise, financial management is an important economic management work, and a scientific management system is established for the entire economic situation of an enterprise. Among them, the marketing management of an enterprise is also an important part of the enterprise management. It is an important part of realizing the enterprise production and development and generating social values. The two are independent and closely related to each other and jointly affect the survival and development of enterprises. This article elaborates the contents of the financial management in the marketing management of the enterprise and its functions, and makes a reasonable analysis of the financial management of the marketing strategy to promote the economic development of the enterprise.