过去,我们有很多创意无法落地,比如做出“梵高的卧室”这样的技术执行。而现在,科技让一切成为可能。在未来,更智能的交互会令创意和广告形式愈加丰富化,带来更宽广的创意想象空间。《中国广告》:看了戛纳今年的全场大奖作品后,您的感想怎样?林慧:如今我的岗位使我的关注点更倾向于新媒体部分,所以我特别关注这些新创意。这次我有两个感受特别深刻:一是公益话题成为聚焦点,许多创意奖项与公益相关,这与广告很契合——广告就 In the past, we have a lot of ideas can not be landing, such as the “Van Gogh bedroom ” such a technical implementation. Now, technology makes everything possible. In the future, smarter interactions will enrich creative and advertising formats and create a broader creative imagination. “China Advertising”: How did you feel when you saw Cannes’s grand prize winning works this year? Lin Hui: My job now focuses my attention on the new media segment, so I pay special attention to these new ideas. This time I have two particularly profound feelings: First, the topic of public interest to become the focus of many creative awards and public welfare, which is very much in line with advertising - advertising