危机中如何打广告?这恐怕要回归一个古老的营销策略——差异化。想在满天繁星中被人发现就只能比别人燃烧得更亮,这很难;但当别人都被乌云遮挡时,你只需把位置降低,就可以事半功倍。 How to advertise in the crisis? I am afraid to return to an old marketing strategy - differentiation. If you want to be discovered in the stars, you can only burn lighter than others. This is very difficult, but when others are blocked by dark clouds, you only need to lower the position and you can do more with less.