人们不会忘记美国汽车市场2009年那场寒冬,当年,被迫关门的美国汽车经销商数量创下了从20世纪50年代以来的最多记录,却换来了一个竞争力更强的团队,目前数量大概为2万多家。而我国将近6万家汽车经销商,距离这一数据,还远着。去年持续一场密集的汽车经销商退网让业内的眼光开始从雄心勃勃的汽车生产厂家转移到“哀鸿遍野”的流通领域。而今,根据最新消息,新一轮的经销商退网潮又起风了,狼烟四处飞溢。退网经销商状态萎靡,苦不堪言。宝马13欲通过网络直营的方式进行销售,这一消息应当算是最近行业内聚焦的话题。更为恐怖的是,有消息称,宝马集团宣扬,网络营销模式在未来将覆盖宝马所有车型。未来是否由宝马厂家来主导其网络营销渠道,谁也不敢妄下定论。无独有偶,特斯拉在全球建立直营店的纠纷就是一 People will not forget the cold winter in the US car market in 2009, when the number of US car dealers forced to close hit a record high since the 1950s, but in exchange for a more competitive team, the current number About more than 20,000. Nearly 60,000 car dealers in our country are still far away from this data. Last year, continued intensive customer dealer network retreat so that the industry’s vision began to shift from the ambitious car manufacturers “awe-inspiring ” circulation. Now, according to the latest news, a new round of dealer retreat tide and the wind, the smoke everywhere overflowing. Retreat network dealer malaise, miserable. BMW 13 want to direct sales through the network approach, the news should be regarded as the focus of recent industry topics. Even more frightening is that there is news that the BMW Group preaches that the network marketing model in the future will cover all BMW models. Whether the future by the BMW manufacturers to lead its network marketing channels, no one jump jump conclusion. Coincidentally, Tesla in the global establishment of the dispute over the store is one