家在当地颇有影响力的生产罐头的乡镇企业,费尽周折从各地采购回上等的银耳。原以为原料已配足,谁知,生产出的银耳罐头忽然无人问津,产品大量积压,急得厂长直跺脚。后来厂长派人做了几项调查。调查结果是:商场、消费者方面认为该厂产品老化,包装不够精美;邻县又突然上马了几家罐头厂,市场趋于饱和;而通过专家咨询则认为,该厂产品质量还是不错,但在市场竞争中,鱼目混珠,只有加强广告宣传,树立产品品牌,才能占领市场。事实上从有关部门了解到,类似于该厂情况比比皆是:目前中国的罐头企业亏损已达50%以上,甚至已被喻为 The township and township enterprises that have a strong influence on the production of canned food in their hometowns have spent time and effort on purchasing the white fungus from all over the country. Originally thought that the raw materials have been allocated, who knows that the production of white fungus canned food suddenly no one cares about, a large number of product backlog, anxious to get the director straight to stomp his feet. The director later sent several investigations. The result of the survey was: shopping malls and consumers believed that the plant’s products were aging and the packaging was not beautiful enough; neighboring counties suddenly launched several canneries and the market became saturated; and through expert consultation, the quality of the plant was still good, but In the market competition, there are many things that can only occupy the market by strengthening advertising and establishing product brands. In fact, it has been learned from relevant departments that the situation is similar to the factory: At present, the loss of canned enterprises in China has reached more than 50%, and has even been hailed as