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最近,许多年轻的广告记者都在问我:你为什么来上海?你选择的事业是不是一条坦途?也许是,也许又不是。容许我引用圣经上的话来阐述乐观的重要性:“鼓起勇气去改变你所能改变的,余下的只能冷静接受。如果能做到这两点,则表明你拥有了人类宝贵的智慧。”因此,我们要做的,不是为我是否能在一条坦途上行走而困扰:而是,做我们所能做的,努力地向自己的目标前进。我们应该问自己的是:“你是否真的热爱这个行业”。1998年,我来到上海,开始担任智威汤逊中乔广告有限公司总经理一职,迄今已有7年了。在我来到这座城市之前,我就知道等待我的将是前所未有的历史契机。但这不正是广告的魅力所在吗?——改变你所能改变的,创造你永远无法预知的未来。最初的困难来自中国上下五千年历史文化所带来的沟通障碍。中国以及大多数亚洲国家的社会核心思想都偏向于儒家思想。等级制度提供了一个稳定的、可被预见的社会秩序。但是,很多人通常都以此为借口来逃避他们的被动,沉默以及装腔作势。在这样一个崇尚权势的社会,僵化的体系会让我们的事业停滞不前。所以,我碰到的第一个问题是;如何鼓励员工大胆地说出自己的想法?后来,一个乒乓球台启发了我,我把它放在办公室内,这样,员工可以通过乒乓球平等地和我们交流,(他们可以打败我,笑)继而,在工作中,无等级障碍地表达自己的观点。接下来的问题是我们找不到资深员工。真正的广告人应该是一个能抓住重点的思考者。他
Recently, many young advertising reporters are asking me: Why do you come to Shanghai? Your choice of business is not a smooth? Maybe, maybe not. Allow me to state the importance of optimism by quoting the words of the Bible: “Giving up the courage to change what you can change, the rest can only be accepted calmly, and if you do both, you have the precious wisdom of humanity . ”Therefore, what we are trying to do is not to bother me if I can walk in a steady stream: instead, to do whatever we can and work hard to move towards our goal. We should ask ourselves: “Do you really love this industry?” In 1998, I came to Shanghai and started to serve as General Manager of JWC Advertising Co., Ltd. for JWT for seven years now. Before I came to this city, I knew that waiting for me would be an unprecedented historical turning point. But is not this the charm of advertising? - Change what you can change to create a future you can never predict. The initial difficulties stemmed from the communication barrier brought by China’s 5,000-year history and culture. The social core ideas of China and most Asian countries are biased toward Confucianism. The hierarchy provides a stable, predictable social order. However, many people often use this as an excuse to avoid their passive, silent and pretentious. In such a power-hungry society, a rigid system will stall our cause. So, the first question I came across was how to encourage employees to speak their minds boldly. Later, a ping-pong table inspired me and I put it in the office so that employees could ping We communicate, (They can beat me, laugh.) And then, at work, level without hurdle to express their point of view. The next problem is that we can not find senior staff. The real advertiser should be a thinker who can catch the key. he