如果说80年代是市场细分的十年,那么90年代将是超市场细分即微观营销的时代。一、微观营销的特点: 由于商品陈列货架空间的有限性、现代科学技术产生的过多的新产品吸引消费者的有限性、以及消费者与零售商对品牌忠诚度的不断降低,竞争将愈加激烈,所以,企业管理部门必须把确定目标消费者以及他们对某一产品的需要、尽快使自己成为第一个满足他们需要 If the 1980s were the decade of market segmentation, then the 1990s will be the era of ultramarket segmentation or micromarketing. First, the characteristics of micro-marketing: As the limited space of merchandise display shelves, the excess of new products generated by modern science and technology to attract consumers’ limited, and consumers and retailers continue to reduce brand loyalty, competition will increase Intense, therefore, the corporate management department must identify the target consumers and their needs for a product, and make themselves the first to meet their needs as soon as possible