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在如今商业化产品中,无论是从包装还是广告等等宣传手段上,色彩的管理的重要地位愈发的凸显,几乎是每一个商业人像摄影师的必要掌握的技能之一。总所周知,在西方欧美等发达国家,资本主义大旗喜下的商业摄影中,对于色彩的要求非常苛刻,具体到每一个细节,就可能细微的色彩差别导致消费者关注的重心出现了偏差,直接影响到相关的摄影产品的价值。甚至可能会出现几百万的商业差距,可见色彩在商业化的人像摄影中所占有的举足轻重的地位。本文就色彩在商业中的人像摄影中的应用情况浅谈自己微薄的看法。
In today’s commercial products, the importance of color management, both in terms of packaging and advertising, etc., has become increasingly prominent, and is almost one of the necessary skills for every commercial portrait photographer. As we all know, in western Europe and other developed countries, the capitalist banner Xi commercial photography, the color requirements are very harsh, specific to every detail, it may subtle color differences led to the consumer’s focus of the deviation , A direct impact on the value of the relevant photographic products. There may even be a few million commercial gaps and the decisive influence of color on commercial portrait photography. This article talks about the application of color in commercial portrait photography.