市场细分是农户营销战略的一个核心内容,是决定农户营销成败的一个关键性问题。近年来不少农户从市场细分入手,挖掘产品市场扩容的潜质,“分化瓦解”消费者群,在新消费者群的“再造”和“新生”中,营造、开拓出新的市场。 Market segmentation is a core element of the marketing strategy of farmers and is a key issue in determining the success or failure of marketing for farmers. In recent years, many farmers start from the market segmentation, tap the potential of product market expansion, “disintegration ” consumer group, in the new consumer group “rebuild ” and “newborn ”, to create and develop A new market.